Highlight your latest acquisitions, your treasures. Expose your personality through your most beloved objects. Let vases with flowers, sculptures, even lamps shoot through the open construction.
"Architecture is changing with modern spaces where floor to ceiling glass walls and built-in closets requires open and transparent shelving systems that doesn't shade the daylight while also creating a platform for decoration," says Harald Hermanrud, Frame will fit well against a wall, as a back to a sofa, as room dividers or as freestanding units. Frame is the perfect furniture system to display rather than storage, and Harald Hermanrud see his design as a comment on social media, the need to express ones personality in order to fit into a culture.
A physical, long lasting and transformable platform for people to use in their homes. And with the user adding the final touch by distributing shelves and boxes through the easily reconfigured shelving system. The real world showing its strength instead of the virtual domain. "I saw a need to put things on display, and I wanted to give people the opportunity to create the perfect scene for their most valued artworks, LP's, books, and plants all by themselves."